Photo: Pedro Lastra / Unsplash
Being located in the CBD can provide a whole host of benefits for your marketing or design agency. A premium location opens doors in ways that you may not have even considered, and the CBD is the perfect option for those wanting these kinds of perks. In this piece, we’ll be exploring the benefits you’ll gain from having a CBD-based business, so let’s jump in.
A Premium Location Enhances Brand Reputation
First up, we have the most obvious benefit of having an office in the CBD—a premium location enhances your reputation. CBD offices are associated with being expensive, so people automatically assume that your business is doing well, even if you’re only just getting started.
The best part is, you can get these benefits without the massive outlay by looking into CBD-adjacent spaces. For example, if you’re in Melbourne, you could look at office spaces for lease in Abbotsford. Meanwhile, in London, Southwark would be a great spot, positioned just across the Thames from the City of London. In New York, you could look at areas like Long Island City and Downtown Brooklyn. These regions place you close enough to the city to be prestigious, but not central enough to carry a massive price tag.
You’ll Have More Opportunities For Team Building
Another benefit of being based in the CBD is that you’ll have easier access to team building activities. Internal activities such as collaboration workshops and cyber hygiene training are a great foundation, but if you really want your team to become a cohesive unit, it’s helpful to organise social events for them to bond in a less formal setting. The CBD is ideal for this, as you’ll never be far away from something fun for the team to do.
You’ll Be Closer To Partners And Suppliers
When working with other businesses, it’s always going to be easier to collaborate if you’re able to easily travel between locations. For example, if you want to work with the best local tax agent, or get a competitive price on transport of goods from CBD-based suppliers, it pays to be close to the action.
You’re Central To Everything
Being in the Central Business District means you’re conveniently located for clients, regardless of where they’re situated. Businesses in outer suburbs will be more likely to consider you than an agency in a suburb on the other side of town. It also makes it quicker for your staff to get to clients when they have to work on site, which means you’re spending less time and money on travel.
You’ve Got Plenty Of Options For Great Coffee
While suburbia certainly has its fair share of fantastic coffee spots, the CBD usually has the best cafés, teahouses, and other unique options. This helps boost productivity (thanks to the caffeine content) and morale (as your team will be happy that they can get a decent cup without having to go too far). Plus, if you choose to have coffee delivered to your office, being close means you can get timely delivery for less.
Having a centrally located office is beneficial to any business, but it’s particularly helpful for companies like marketing and design agencies, as you’ll regularly be commuting to clients and the prestige of the location will help build your brand. There will also be other benefits depending on your specific business, so this list is not exclusive. If these advantages are speaking to you, go out and find yourself a nice office in the CBD, and see how it can help your business grow.
