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Amul
Amul is the most famous ice cream company in India. Amul offers its frozen flavours in sticks, cups, cones and also larger blocks. Amul, being a vastly popular milk based products brand in India, advertised their newly launched Ice Creams with the tagline, “Real Milk. Real Ice Cream”. Amul’s SUGAR-FREE & ProLife Probiotic Wellness Ice Cream in January 2007 showed everyone for the first time that fantastic taste doesn’t always have to come with high calories. Amul’s slogan is ‘Amul Real milk. Real ice cream.’
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