Your Landing Matters 

To stay alive until you win in PUBG starts from your landing. So, you must start planning everything from that point onwards. The first thing to avoid is landing in the hottest places where other players are targeting. Those places where the loots are more attractive are a danger zone. In the beginning, every player is desperate for loot. So, as you pick those spots with the highest rewards, you're sticking your neck out to be killed.  To ensure a safe landing, try to land before other players or land very far from the attractive spots. That way, you can stay alive and even pick some good items before facing the bullets.