Trend Number One: Vocal Searching

With people all over the world leaning more towards voice search, whether it’s using a smart device like Echo or Google Home, or even Siri, let alone their mobile device for their smartphone assistants, more than half of the searches made over the internet are going to be voice searches (out of all of the mobile device users of course, not so much over the PC area of searching). Either way, more than half of all browsing will be done on mobile devices, so you need to cater to the trend if you’re a digital marketer. This will need to be applied for everything, from SEO all the way down the list. This will actually be increasing the usage of some long-tail keywords.