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That these regional newspapers were not the only oddities became apparent when

there was a wave of complaints from politicians to the Press Council of India and the Election Commission along with lodging FIRs and petitions. Truth be told, even leading Hindi newspapers in UP like Dainik Jagran and Rashtriya Sahara had hagiographies of politicians as news report.

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    A top management executive from Punjab Kesri (with 1.04 crore readership) admits that their paper made anywhere between 10 to 12 crores during the time of assembly polls. He owed this to tremendous pressure from politicians for selling their editorial space.

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