Tata Play: A Swift Transition from Traditional to Contemporary Entertainment

Entertainment in recent years has undergone a huge transformation – nowadays, content from all over the world is available at the fingertips of the viewer. We can now access and watch multiple genre contents as we like them. The two principal ways this is done are Direct-to-home (DTH) – where you receive satellite transmission directly to your set top box and see it on your TV; and Over-the-top (OTT) – which streams content to a digital device through the internet. If you want to compare these two platforms – each has its own features. DTH networks have uninterrupted service and remote location availability as benefits. Likewise, OTT offers live streaming videos in HD quality, targeted content, and can be accessed anywhere. So, what would you say to something that offers the best of both worlds? One of the top Indian DTH service providers, Tata Sky, rebranded to Tata Play has brought about new experiences for their viewers. The brand has now come up with exclusive options for their audience where they can watch shows on Netflix. So, along with OTT channels and live TV, which were already present, viewers can now gain access to Netflix.