SVOD and AVOD

Connected TV is extremely popular today, and that's no secret. As quarantine continues, more and more viewers are watching videos on-demand and live streams via CTV devices. They are even buying subscriptions to be able to watch high-quality content anytime. It's no wonder why video content creators are trying to get the most out of the benefits offered by CTV. Among the most popular ways of monetizing your channel are the SVOD and AVOD models. You may provide access to your video content by offering a paid subscription to it. This model is called Subscription Video on Demand (SVOD). With SVOD, your revenue will depend on the number of viewers who purchase access to your channel. You may benefit the most when your channel already has some loyal viewers ready to pay to watch your videos.  If you are not ready to take such a step, you may start CTV monetization with Advertising Video on Demand (AVOD). This model involves video ads that may appear during content playback. Thus, you can make your videos available to a broader audience for free just by inserting a couple of ads. This is an excellent method to build revenue growth while attracting loyal viewers who might later want to buy a subscription when you decide to offer premium content. What are the advantages of AVOD both for viewers and the creators? - viewers can watch videos for free with slight interruptions by a few short ads - viewers have gotten used to watching ads to access content, so there's little investment on the viewer side needed to start watching your content - the content is delivered precisely to your target audience so that ads won't annoy the viewer - CTV ads are distinguished by high viewability mostly because there is no option of skipping them, and viewers want to continue watching the videos - the audience gets more engaged because the quality of the shown ads is high - these are not just regular online ads – they're premium content.