Rethink Social Media and Your Online Presence

  Most bands already know that being “discovered” at a concert is getting incredibly hard unless you can rise to the top and perform at the right place at the right time. The most likely place to be discovered these days is online, through your website, video hosting sites like YouTube, and social media. This should be fairly obvious to most bands, but the one thing that is not obvious is how to utilize these online assets to get to the next level.  Your social media, for example, should not be about posting performance dates or news about the band, it should be about interacting with the fans and cultivating a large enough following so there is so much demand to see you perform somewhere that promoters cannot ignore you.  Online merch stores are not just there to carry and sell your merch, they should be treated as traffic hubs. These traffic hubs are to be used to sell online tickets, signed memorabilia, show-used attire, and other items that make and keep fans interested. What you want to generate is hype and internet traffic and an online merch store can help with both.  Lastly, be so focused on social media and other platforms you use to sell yourself that they help legitimize you. Use them to show people you are serious about what you are doing, have an understanding of the business side of music, and you are a professional. Being a legitimate band all the time will keep your band alive.