Promote a sense of purpose 

Connect employees to the deeper purpose and meaning behind what they do. For example, explain how their daily work ties into creating superior customer value and serving community needs. Set aside time for brainstorming the bigger-picture impact. Schedule meetings to address how families benefit from offerings and build cross-functional collaborations to reinforce shared goals across departments. Furthermore, link company values with employee behaviors. When corporate strategy resonates emotionally and individually, employee happiness and performance improve.