Original Business Plan (Pure Speculation)

There is a lot of evidence that Jio did not intend to give free calls in its original plan. In fact the Jio sim card packs that came with the lyf phone before its official launch had call rates printed on it.   The bottom left corner details the tariffs (It was packaged in Hyderabad April 20 2016) We think the plan for a dynamic change in strategy came only after the changes were incorporated into play only after the government’s stance to protect net neutrality (An ISP must treat all data equally). For further information on the topic you can check out this video from AIB. https://www.youtube.com/watch?v=mfY1NKrzqi0 If net neutrality had not been legally mandated. Jio would not just have had telecom services as its primary source of income, but would have generated income from a collection of services which it could have made the market norms by offering better speeds or quality of service for the same  compared to market competitors. But with the introduction of net neutrality this plan was shelved and the focus was moved to generate revenue by making jio the dominant telecom player in india.