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New Coke
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New Coke

Coca-Cola’s 1985 reformulation sparked massive consumer backlash and forced the company to bring back the original formula within months, making it the gold standard of product flop case studies.

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    Coca-Cola’s 1985 reformulation sparked massive consumer backlash and forced the company to bring back the original formula within months, making it the gold standard of product flop case studies.

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