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Myntra’s Underperformance
#business

Myntra’s Underperformance

Flipkart acquired Myntra for 1200 crores with high ROI expectations, but Myntra reportedly suffered losses for three consecutive quarters. Its shift to an app-only model and weaker returns have added to Flipkart’s challenges.

Acquisition Cost Crores: 1200 Projected Roi Crores: 2700 Roi Timeline Years: 12 Loss Quarters Reported: 3
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    Flipkart acquired Myntra for 1200 crores with high ROI expectations, but Myntra reportedly suffered losses for three consecutive quarters. Its shift to an app-only model and weaker returns have added to Flipkart’s challenges.

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