#business
Low shipping cost :
Jeff Bezos’ masterstroke was in cutting down marketing expenses and invest it in keeping the customer happy. He cut down on advertising expenses and thus gave shipping free for the customers. Free shipping and the lowest prices made it a difficult option to ignore. Everyone was attracted to buy at Amazon. But the secret to the success of Amazon is how they maintained their relationship with the customer.
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Secret behind amazon success#businessRank#4
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