LOST TO

Pepsi and Coca Cola’s Brands SONY ERICSSON The grand venture that created phenomena in the mobile phone market for once can no longer see its presence in the midst of its extremely innovative competitors. When Sony Ericsson entered the market, it became very popular because of its wide range of phones and features. However, as competitors did more and more innovation, Sony Ericsson could not keep up its market share. LOST TO: Apple, Samsung KODAK   Kodak is the first name that usually comes to mind when we talk about cameras’ and photography. We may forget the name Kodak but cannot forget the tagline ‘the Kodak moment’. Overtaken by digital cameras that captured the pace of photography technology, Kodak could no longer sustain and thus had to let go the market share. LOST TO: Digi Cams MARUTI 800 The most popular Indian car that was the first and the most reliable choice in every household was Maruti 800. Popularly known as the people’s car, Maruti 800 captured major market share in 90’s and still reside in the hearts of many Indians. The red and the white colours were so prominent on Indian roads in those times. It was the most comfortable passenger cars and was best suited for Indian roads. So the ones who still have it or had it years back can understand how dear that car was to them. LOST TO: Foreign Brands   SONY WALKMAN Cassettes were the only means of connecting to the music instantly during the 90’s. Carrying cassettes and with it a walkman was a trend amongst the teens and youth in those days. Sony walkman was the most popular then and could be spotted amongst many. As technology grew, things became more and more compact and thus walkman was no longer a trend. CD’s and iPods took over and Sony walkman lost its charm. LOST TO: iPod