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Large Population and the accompanying rural prosperity:

According to the 2011 census, the rural population is 68.84% of the total population. Nonetheless, it is scattered over a wide range of geographical areas. India is a home to 5 lakh villages. The average income level has steadily improved due to industrialization, migration to urban areas and remittance of money by family members settled abroad. In addition, the urban-rural disparity ratio has declined greatly. As per the statistics from the National Sample Survey, the rich segment is envisioned to treble from 50 million today to 150 million by 2020. Thanks to their mathematical acumen, rural India now accounts for 56% of the country’s income. It is a ‘one-trillion dollar’ economy.

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