Introducing the “only exclusive” – an income generator
Ever questioned why you get certain products only on the ecommerce websites but not in offline stores? Well, that is the strategy here. Selling the goods only on the ecommerce websites will give much income. For instance, a leading mobile manufacturer is giving their mobile phones to only E-commerce sites with this there is no chance of middle dealers. The ecommerce site and manufacturer are agreed upon a sharing profit basis. What cost would an ecommerce site would bare apart from server and few employee salaries. So that’s why they make a lot of profit here. So slashing these prices during these sales won’t make much difference as the manufacturer will also cut down his profit shares. These slash downs were also done very strategically where the pointer always stands above the breakeven point.
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