Identifying potential market:

The day after flipkart raised 1 billion funding, amazon announced that it is planning to invest 2 billions in India. When one analyst asked about India, he said the company was "super excited" about opportunities in the region. "When we see a positive surprise we double-down on it - that's kind of our policy - and India is that kind of surprise," Olsavsky, CEO, said Right now, India has the third greatest number of internet users in the world, after China and the United States, and is similarly ranked in smartphone penetration . Amazon sees India has a much more accessible market than China.