Grab Attention

Video is a great way to get your audience interested in you. Unlike a long-winded paragraph, it is very easy to consume. The most compelling content tends to make the grade when it comes to our attention, and we are all guilty of passively scrolling through our social media feeds. It is possible to be concise and capture viewers' interest in the first few seconds of the video.  If you want to succeed in social media, you need to be able to condense information down into short, easy-to-digest pieces of content that are long enough for viewers to keep paying attention but short enough to leave them wanting more. Users have the chance to scroll away if you don't show clear indicators of the intentions of the video at the beginning.