Finally a good thing – 100% FDI in E-commerce (Market place led model)

The DIPP has also given a thumbs up for the 100% FDI in the Market led model E-commerce industry. This will open gates to many on shore venture capitalists to invest in our country. This will also encourage youth to come into the E-commerce industry. Like every other good thing even this policy comes with ‘Conditions Apply’ tag. This policy is purely coherent to the Market place led E-commerce Industry. There are very few to be precise in our country with this model so the E-commerce future is full of surprises now. So whether the discounts might take a big step or not, a common middle class person will always look to get a commodity for the best price. Until that best price is maintained he doesn’t actually bother whether it is a Retail purchase of Online purchase.