Environment and Geographic influences:

The environmental vibes or the surroundings within which the consumer lives are the cornerstones of the consumer buyer behavior patterns. For instance, factors such as electrification and water supply may affect the demand for durable products. Villages in South India embrace the changes and advancements in technology much quicker than their counterparts in other parts of India. HMT, the pioneer in many desirable products, thus sells more winding watches in the north. However, it enjoys the privilege of selling quartz watches in the south.