eBay’s fad:

What’s your opinion on a man’s trash? Nada? Well, eBay believes in this witty aphorism- One man’s trash is another’s treasure. However, nothing works wonders like eBay’s modus operandi. The auction giant got its start when its founder, Pierre Omidyar, was tinkering with his new website called, then called AuctionWeb. He happened to list a broken laser pointer as a test. To his surprise, someone bid $14. Without much ado, Omidyar mailed the bidder to tell him that it was damaged. Breaking with the convention, the person replied he knew that and he collected damaged laser pointers. The rest, as they say, is history. eBay embarked on a professional journey to sell anything and everything-a blend of omnipresence and omnipotence. There is a sense of antiquity to the famous little secrets. Counting on the marketing gambits and evolutionary tactics, these celebrated companies have won the hearts of their customers by going overdrive, only to bring laurels.