Disney out Salesforce in!!
There were a lot of speculations on the internet that Disney is interested to but twitter and many trade analysts marked it as a good move as this could help create a more social media engagement as Disney is also concentrating more on web based broadcasting. The rumors has got more fire when Disney started consulting its firm to evaluate the company for the best price possible so that they can bid for the same. The speculations has come to an end when Disney declared today that it isn’t going to buy Twitter as it is overpriced. Well, this showed an immediate impact and the share value of twitter has dropped by 20%. So now the twitter is left with only one potential buyer Salesforce which deals with the CRM operations of the companies. However salesforce hasn’t officially said that it would be buying the twitter but it has clearly mentioned that the acquisitions they did is very less till date and they are looking at something big. In a recent board meeting at salesforce Mr. Marc Benioff has discussed his willingness to buy the twitter and he feels the both could be a good combination. “The customer can give a review or lodge a complaint about a restaurant or a product through twitter page”, he meant approach like this could help the CRM to go deep into the people. However, Benioff has already lost once in the race of buying the linkedin, so one has to see how far this deal could go.
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