Different Display Methods

There are two methods of inserting OTT ads into video content: Client-side ad insertion (CSAI): This method inserts the ad onto the platform before it sees it. It is the most common method of ad-loading, but there is the chance that an ad blocker will prevent your ad from being seen by your target audience. Server-side ad-insertion (SSAI): Ads are shown in real-time with no interruption because they are "stitched" to the content. This method is more secure and ensures your ads will be watched instead of auto-blocked by an ad blocker or other service. Is OTT advertising an ideal solution for marketers and brands with no drawbacks? It almost is! However, you should be aware of the fraud that may occur because OTT ads are not fully secured. More methods are being implemented to decrease the number of issues and hack attacks. However, fraudsters still invent new ways of stealing advertisers' time and money, and fraudulent traffic remains one problem. Therefore, it's always necessary to partner with OTT platforms that make fighting fraudulent traffic one of their top priorities.