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Creative Use of Products:
Innovation is an intangible asset that yields rich dividends. Godrej hair dye is used as a paint to color the horns of oxen. To simulate the likes of accomplished virtuoso s in marketing, one of the prominent washing machines manufacturers came up with an amazing idea of churning lassi in the washing machine itself. This idea brought a smile on the face of the villagers and yielded rich dividends to the company due to the manifold use of the product.
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