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BMW
This German automobile giant is one of the most premium luxury automobile brands in the world. It also owns MINI cars and Rolls- Royce, A premium brand. Its unique logo is easily recognized car emblem in the world. It has strong brand value in the market and employs about 100,000 people world wide. It is a tough global competitor with most eye-catching marketing and advertising, along with having sponsorship for premium lifestyle events.
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