BISLERI

Bottled water was never so common until Bisleri came into picture. It understood the need of pure and packaged water and thus, this brand became a pioneer for this need. However with time the name Bisleri was no longer a brand name, it became a generic term while asking for bottled water. Bottled water became Bisleri and Bisleri was no longer identified as a brand name. Look around a retail shop and you will realize people not asking for bottled water but asking if they have Bisleri. This became a positive as well as a negative trait for Bisleri.