Bad Science

Ben Golacre, the author of this book is a journalist working for "The Guardian" newspaper. After the book hit the market, it became widely popular as it told about how the mainstream media is playing with our emotions and risking our lives. The fact it put emphasis on was how reporting done on health and science issues are fake and based on some fake researches just to profit the company, no matter what havoc they create in masses lives. He proved detoxification method done in spas bogus by a simple experiment. A famous concept he repeatedly talks about in the book is "the placebo effect" and how it is used in homeopathy. Also, he stressed that all the cosmetics are the same, be it your home-made moisturizer or the most expensive cream both are going to produce in same effect. It is our mind which perceives the difference and it is again the placebo effect to blame to. There are many other such horrifying facts you will read in the book justified with adequate proofs and experiments.