And What is Adtech? 

Adtech is another set of tools used for advertising. With their help, advertisers make their content visible – they buy a winning ad environment and present their content to their target audience. Adtech is represented in platforms like DSPs, SSPs, and exchanges. Unlike martech, adtech doesn’t suggest any interaction with clients – it is used to inform them about your brand and its offers. At the same time, lacking customization, this technology ensures broad reach. Adtech reduces marketing budgets and allows advertisers to promote their products widely. Adtech uses the following platforms: