India Shining

This was the slogan for the 2004’s elections during Vajpayee’s campaign. The idea behind this slogan was to sell to the nation the image of the new and emerging economy of its country. With the picture of shining cities during the night, highways, and several other images of urban development, it seemed as though India emerged as a developed superpower. However blitzy the image was, BJP lost in the 2004 elections against the Congress’s campaign for standing with the poor.