Amazon fire phone

No doubt amazon makes good tablets and e book readers. Kindle is the world’s most sold e-book reader. Amazon has released its 3D enabled smart phone under the fire series in 2014. Though the initial buzz was good the later reception is bad. The main drawbacks being the confusing UI, where the amazon has customized the android for its own fire play. The lack of Bluetooth and restrictions in app choosing are also few glitches with the phone. The phone is released in the US market on tying up with AT&T mobile carrier only which made the other carrier customers to stay away from the phone. Though the strong batter life and fire play enablement are plus points for the phone, customers expected some more features. According to the statistics of one of the private website Amazon has just sold few tens of thousands of phone. In the first 20 days of release amazon was able to sell only 35,000 phones. The decision of releasing the smart phone into the market has cost 170 million dollars to Amazon in research and production. Amazon shares were dropped by 11% after the result announced in the very next quarter of the phone release.