Ritu Kumar

  Designed For: Aishwarya Rai Bachchan, Priyanka Chopra, Lara Dutta, Vidya Balan, etc. Flagship Stores: Delhi, Chennai, Mumbai, Kolkata, Hyderabad, Bangalore, Pune, Jaipur, Surat, Dubai etc. Official Web Page: www.ritukumar.com, www.labelritukumar.com One of India’s foremost designers, Ritu Kumar has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary style. Ritu, with a background in art history and museology, has enriched her understanding of ancient designs and the innovative use of traditional crafts that has created a new classicism. Ritu, who began her work with two tables and four hand-block printers in a small village near Calcutta forty years ago, was the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu.’ Today she owns 14outlest across the country. Her boutiques feature a multifaceted showcase encompassing the very best of Indian design, with a specially produced range of high fashion garments and accessories using silk, leather, and cotton. Ritu’s range of apparel is all about traditions and individual craftsmanship which enables women across the continents to easily identify with her vision of design.