Focus on customer success

  Prevention is always the best medicine. When you can be proactive you are able to avoid having to react to a negative situation. In other words, if you are able to anticipate some of the problems that a potential customer would have on your site, then you are able to mitigate them before it even happens.   This is called creating ​​positive customer outcomes. Think about if you were a customer coming onto your site and seeing things from their perspective. Take a look around and determine what questions are likely to arise while browsing. Do an audit of the checkout process and try to understand if there are any sticking points that would prevent them from finishing it.   You won’t be able to eliminate things like returns or complaints, but you can seriously reduce them when you take this approach.