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If you own an eCommerce website or an online store, you’re probably trying to come up with ways to get your product in front of as many eyes as possible. The market has become competitive over the past few years; and so, you need to stand out with the right method to promote.
One of the best ways to reach a large number of individuals in a short amount of time is to create videos. Promo.com is especially great for this; they offer a free video maker that helps you create engaging video content to attract viewers. Not only can these videos serve as advertisements, but they can also help get you more traffic from social media sites. Among them, Youtube is probably the most popular video-sharing platform, so you should take advantage of it. In this article, we will give you some tips to effectively promote your eCommerce on Youtube.
5 Tips to Promote Your Ecommerce on YouTube
If you’re looking to utilize YouTube as part of your marketing strategy, there are plenty of ways you can benefit from the platform, including increasing website traffic and boosting sales.
Here are five ways you can promote your eCommerce on YouTube to increase your online presence and improve sales.
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- Create Good Videos With a Free Video Maker
Creating a video series for your eCommerce business is a great way to advertise. By putting yourself out there as an expert in your field, you’ll garner more trust from your customers and ultimately increase sales.
Plus, creating videos is one of those things that has a high pay-off for very little time invested. There are tons of options for a free video maker online if you’re strapped for cash and don’t know where to start. And don’t worry about editing, either; they come with great features that let you create videos with just some clicks.
- Add Appealing Thumbnail Images
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Thumbnail images are what you see next to your videos in YouTube’s search results. They don’t have any effect on watch time or other metrics, but studies have shown that they do impact click-through rates. So make sure you put some effort into making these images appealing.
There are a few simple things you can do to get noticed and attract more views. For instance, Facebook and Youtube will play videos with bigger images before smaller ones. So take advantage of this by making sure your logo or brand image takes up at least 40% of your thumbnail size. The more colorful your image is, the better it will be at grabbing attention.
Also, choose your format based on your goals. If you’re hoping for clicks, use an eye-catching thumbnail with a call-to-action button. You can make it using Photoshop or iMovie; or, you can use a free video maker like Promo Editor to quickly create them for you.
- Use SEO Tags
It is also important to use SEO tags (keywords) within your video descriptions, titles, and tags. This helps Google know what your video is about so it can be more readily found by viewers searching for products related to yours.
Keep it short, as Google only displays a limited number of characters in its search results. But write enough to inform people what they’re clicking on.
Make sure you don’t overdo keywords, though, because you want your title and description to sound natural. Also, don’t stuff keywords into your tags. This is a common mistake that will actually hurt your SEO strategy.
- Optimize Video Titles
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The first thing that many viewers will see is your video title. While some platforms allow up to 70 characters, 25-35 is usually enough.
Think of your title as an opportunity to grab viewers’ attention with key information about what they can expect. The more relevant words you can pack into your video title, the better chance it has of showing up in Google searches. And this way, users on social media channels like Facebook and Twitter are more likely to see and share your video. So make sure you include keywords related to your product or brand to make it easy for people searching for information about what you offer to find your content.
- Use the Right Tags
By adding relevant tags to your video, you’re telling search engines and other users what it’s about. It may seem like a no-brainer, but it’s easy to forget or ignore tags altogether, especially if you want them for multiple videos at once.
Tag your video as a product review if it’s showcasing a specific product and how it works. Tag it as how-to or tips if you’re demonstrating certain ways of using or setting up an item.
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If you sell your products online, it’s crucial to ensure that your potential customers find your business and the goods you’re offering. And there’s a big chance that someone might stumble upon it while watching a popular video.
If you’re doing eCommerce correctly, your products will be featured regularly in these videos. And there’s a good chance that viewers might click your ad or visit your website.
Don’t worry about creating videos even if you are not tech-savvy or are on a budget. A free video maker can help you get far on YouTube with stunning videos. So, are you ready to get started with promoting your eCommerce?