Here’s How You Can Ensure Driver Safety And Performance In An Automated Fleet Management System


Safety, in the logistics industry, means to be protected or to protect somebody or something from both external and internal threats that may cause a downfall of revenue, stock, reputation, and return on investment (ROI).  

When it comes to safety, you cannot leave any stone unturned. As a fleet manager, you should strive to incorporate every safety measure you can to secure your drivers and your fleet because they are two of the most important assets of your company’s business. 

Why Is Safety Important? 

Most fleet managers and owner-operators always look for how effectively their fleet management system can lower their operational costs, such as fuel costs and reduce the amount of paperwork. It is important to realize that ensuring greater safety for drivers and their vehicles at all times is, by itself, a great investment that will give large returns.  

Driving on the road requires everyone, especially the drivers of heavy-duty commercial motor vehicles (CMVs) to stay extremely alert and vigilant. The slightest mishap en route can cost your company to shell out thousands of dollars on insurance claims, repairs, maintenance, compensations, settlements and lawsuits. Additional losses that would affect the business in the long-term include poor public relations and a smaller customer base. 

Fatal crashes involving large vehicles shot up by 8% in 2017 in the USA alone, as per the report published by Fatality Analysis Reporting System (FARS) maintained by the FMCSA.  

Furthermore, ensuring driver safety also improves overall driver performance and even the performance of your business model. Let us take a closer look to understand this. 

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How Your Fleet Management System Improves Safety And Performance 

Here are some ways by which your fleet management system integrates with your fleet and business model to improve the safety and overall performance of your drivers and the company. 

Assists In Building The Driving Skills Of Your Drivers 

An ingenious implementation of artificial intelligence technology and machine learning algorithms is embedding them into industrial IoT devices like dashboard cameras for trucks. Such technology helps to continually analyze driving footage and provide real-time assistance to drivers while driving.  

Cloud computing technology enables fleet managers and owner-operators to access hours of driving footage from anywhere in the world. An embedded AI dashcam can lead to greater savings for those in the commercial fleet industry, largely by providing evidence against false claims.  

By using computer vision and artificial intelligence, these dashboard cameras prevent catastrophic incidents en route with the help of built-in speakers that coach drivers in real-time by providing alerts within the cabin.  

By providing greater visibility into potentially critical events through high-quality video and infographics, these industrial IoT devices work in unison with your telematics software to get immediate results and help save substantial amounts of money every year.  

Installing an embedded AI dashcam discourages: 

  • Distracted driving
  • Tailgating
  • Rolling stops
  • Harsh driving

Furthermore, you can also integrate a complete video-based driver safety and coaching program into your fleet management system, which motivates your drivers to drive safer and more responsibly. This extenuates the likelihood of road accidents and also eliminates many potential risks by improving accountability. 

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Maximizes Security Of All Your Company Assets 

A reputable fleet management software helps you secure all of your company’s assets like trucks, trucking equipment, and cargo by maximizing their security. This is primarily achieved by providing you unparalleled visibility and control over their whereabouts.  

Industrial internet of things (IIoT) devices like GPS fleet tracking devices provide your shipping and transportation company with a fleet management platform that emphasizes on improving efficiency and optimizing your fleet while lowering your overall operational costs.  

These GPS fleet tracking devices not only help you gain real-time visibility of your shipments but also enable you to control where they are headed and which routes your driver takes by setting up geofences. 

These geofences are virtual borders or limitations set by fleet managers or owner-operators to discourage unauthorized rerouting, theft, and delays. If your driver happens to cross any of the geofences you have set up, you will immediately receive alerts on your dashboard to take further action.  

Furthermore, IIoT devices such as asset trackers help in real-time equipment tracking to discourage theft and retrieve goods that are lost or stolen by locating them precisely on the map.  

An additional feature that certain premium quality high-end asset trackers provide logistics companies is the ability to plan your preventive maintenance sessions based upon the usage of your assets like engine hours. 

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Makes Timely Reporting Easy And Productive 

The data acquired from all the industrial IoT devices installed on your fleet’s vehicles’ like electronic logging devices (ELDs) enable your fleet management software will also help you generate reports quickly and efficiently. This works synchronously with the safety protocols of your logistics company by enabling proper preventive maintenance scheduling and encouraging safe driving behaviors.  

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You can customize all these reports by choosing to include or exclude any data sets. Thus, you can now emphasize only on the information that matters the most to you rather than cluttering the entire report with numbers and tables.  

Paperless Driver Vehicle Inspection Reports (DVIRs) help minimize delays in report generation since drivers are prompted to upload photographs at regular intervals or trips on the mobile application. This enables fleet managers to review the photographs and schedule maintenance programs that improve road safety and lower repair costs for the company.  

The generation of fleet tracking reports helps to encourage healthy competition among drivers to maximize the revenue generation of both the driver as well as the company. This helps to discourage rash driving on highways and also improves Hours of Safety (HoS) compliance. 


The importance of choosing the right fleet management system for your shipping company cannot be understated. Investing in a robust system is one of the better financial decisions that commercial fleet owners can make.

Do your due diligence to find the telematics systems that are best suited for your business model. Also, remember to factor in the features that the analytical tools of the fleet management system provide you.