With a staggering fourteen trillion USD global market, eCommerce is a grand valley of successes and failures. It’s a gravitational force field where tons of businesses arrive on the spot, but only a few stand out to tell their stories.
What story does your eCommerce business have to tell the world? Or have you just started afresh, so you need to hustle a lot to carry on toward success yet?
Whatever the case is, you’ve got to follow and establish some effective cultures, norms, practices, etc., by which you can excel in your eCommerce enterprise.
This article will tell you about seven excellent ways to make your eCommerce business stand out in the crowd.
As far as the impression of an eCommerce site goes, it’s all about attractiveness in the first place.
Think like an e-shopper eager to buy a custom printed tape from your online store. How should your online store appear to that customer when he lands on its homepage?
Believe it or not, the appearance of an online store carries a significant value in customers’ minds. You can create a psychological advantage only by flashing your website’s look.
No one wants to shop from a shabby or dull online store that has almost everything any other low-key website does. However, making your online store a little classy and smooth will make a huge difference.
In short, a catchy eCommerce site can be your unique selling proposition to your prospective customers.
When Amazon initiated its journey more than thirty years ago, it never imagined how far it would come and how much its marketing strategy would evolve.
That’s the thing; if anything in the offline or online business stays constant, it’s the change in the promotional activity itself.
Simply put, you must adapt to the ever-changing demands, styles, trends, etc. when trying to sell products to customers. And if your online products and services are reaching global customers, imagine how diverse and overwhelming that change can be.
Gone are the days when online businesses were only dependent on customer interests. Today, it’s about social media platforms.
You may consider utilizing the various SM platforms and social influencers to attract potential customers to your product. Promoting your eCommerce site on YouTube, Facebook, Instagram, etc., will grab the attention of the netizens swiftly.
Every online shopper wants to experience a homely environment after landing on the product pages of an online store. Here, personalized recommendations can play a vital role.
Set up the algorithm in a way that each customer can receive product recommendations according to their preferences based on previous purchases. It makes their product selection much easier. They can stick to their taste and budget while surfing through their own range of products.
If you can avail of this facility, your eCommerce site will prevail and stand out among hundreds of other sites.
Social Proof is a psychological concept that modern businesses are adapting as a tool to engage more and more customers with their product and service promotions. It’s an idea where a customer follows the ‘group think’ attitude. They will most likely opt for a particular product that other customers from their group (family, friends, colleagues, etc.) would usually buy or recommend.
You can leverage the Social Proof concept in your eCommerce site in the following manner:
- Create User-Generated Content
- Showcase Reviews
- Implement Liked or Favorited Product Suggestions
- Use Local Stars or Industry Influencers for Social Proof
- Point People to Social Media Engagement
However, a Social Proof system doesn’t waive your commitment to maintaining quality. You must constantly see that customers get the appropriate product recommendations, the exact item at hand after ordering, and that their money is worth spending.
Nowadays, many new eCommerce sites hide customer review sections from e-shoppers. The main idea is not to let them know what other customers say about certain products and services— which is a seriously bad practice.
Customer reviews aren’t any confidential information. Instead, they should be like an open book of your business ethics, practices, services, and product qualities.
One of the primary things an online customer objectifies in an eCommerce site is its customer review section. Giant eCommerce sites like Amazon, eBay, Walmart, and many others have product rating and review sections. Then why not yours?
Ever heard about the thing called ‘product presentation?’
What do you feel like when you hit the nearest super shop and find your favorite products in disarray? Pastas are hidden inside macaroni, and strawberry jam is queuing in a peanut butter row. What a mess!
You can expect this reaction from your online customers every time they search for a necessary item if your product presentation isn’t up to the mark.
And when we talk about arranging your product, it encompasses everything; price, product specification, product images (from various angles), product parts (if disassembled), and everything that matters!
The world’s top eCommerce websites focus more on product image lighting, real-life visualization, color accuracy, feature and texture highlights, and more. In short, you must make your online products speak for themselves!
Home delivery. That’s the thing we’re trying to emphasize here. It’s natural for an eCommerce business; we know it. But what matters here the most is its consistency in quality service.
Poor delivery service is one of the major reasons why many online businesses are collapsing. Establish a sturdy delivery service if you genuinely want to make your customers enjoy the benefits of online shopping.
Whether you have your own delivery team or hire a third party to get the job done, there should be no compromise in honesty, product condition, and time efficiency.
Make a standard route plan for your existing and potential target customers so the whole packaging and delivery processes are done quickly when an order is placed.
The biggest challenge in the eCommerce business is maintaining and upgrading your website and relevant services as time passes. Investing in the right place will make your things look up.
If you follow the seven ways discussed in this article and make timely investments in these areas, your time, money, and effort will pay off.
Also, research your market regularly to know what’s trending. Don’t let your customers turn their faces away.