Indians have always loved and stood by their favourite brands and this is why the marketers make sure that they give the audience something to recall every time they buy their product. Many Indian brands have made their mark on the audiences – the simple reason being they connect with the audience. Be it a melodious jingle or a brand name or even the logo or brand personality, anything that connects with the audience would give them an advantage over other brands. Let us take a look at some of the Indian brands that have truly made their mark in the minds of people as after so many years we still rule our minds. Here it goes.
AMUL – UTTERLY BUTTERLY DELICIOUS
Amul girl has been the queen of ad making for so many years. Think of Amul and you can imagine the cute girl in ponytail and dotted frock who is ready to take on any issue. Amul has not just promoted its products but has actually created a voice that speaks out loud in case of any issue that concerns everyone. Now is the time when people look forward to the new agenda that Amul girl will speak about. Truly said, this brand and the iconic image has ruled and will rule the advertising industry for many years to come.
WASHING POWDER NIRMA
No one can ever forget the Nirma jingle. The most celebrated ad where you see women happy and smiling. Nirma has over the years maintained its concept of jingle and four women i.e. every women who prefers Nirma over other brands. The company has had competitors coming up and playing a better money game but none could beat the Nirma impact.
Vicco has been one of the most trusted brands thanks to its ayurveda solutions and also the advertisements that convey the message. Starting from Doordarshan channel where the ad got its national popularity and then it was the jingle that worked well in this case too. It has been years and the old ad still speaks of the brand value that has been created.
CADBURY – KUCH MEETHA HO JAYE
Cadbury keeps the spark alive in its brand every now and then. But some of the Cadbury ads are truly iconic; the excitement in cricket ground, the happiness when Pappu passes his exam and much more. Cadbury has given us all sorts of reasons to celebrate so whenever you feel happiness you will surely think of buying a Cadbury. This is the power of advertisement.
BAJAJ SCOOTERS – HAMARA BAJAJ
‘Buland bharat ki buland tasveer ’ was another classic portrayal of Indian middle class who have certain aspirations. This classic ad gave Bajaj scooters a wide welcome into the middle class mindset and was certainly a hit amongst the consumers. Not just the jingle, Bajaj carried this connection with the middle class with many such ads and thus the brand became one of the most memorable ones of its time.